In a fiercely competitive market like China, Apple’s latest iPhone 15 series has managed to surpass the success of its predecessor, the iPhone 14 family. This achievement speaks volumes about Apple’s ability to consistently captivate and cater to consumers’ evolving demands in the region. In a remarkable development, JD.com, one of the largest online retailers in the country, has reported a staggering 253% surge in sales during the first two hours of the launch. This incredible increase clearly demonstrates the growing demand and enthusiasm for Apple products among consumers. JD.com’s strong partnership with over 4,000 Apple resellers undoubtedly contributed to this outstanding success.
The immense interest in the latest iPhones is undeniable, as evidenced by the surprising surge in orders from customers residing in lower-tier cities. With orders increasing six-fold, it’s clear that iPhone adoption is expanding beyond the boundaries of major Chinese cities, even with its higher price tag. This trend highlights the widespread appeal and growing influence of Apple’s flagship devices across different regions in China.
Market analysts have conducted thorough research and found that the average selling price of smartphones in the country is exceeding $450. Moreover, this trend is expected to continue rising in the upcoming quarters. Therefore, it is noteworthy that the recent surge in iPhone sales aligns with Chinese market trends to a certain degree.